Created by the University’s exclusive licensing member, CLC, College Colors Day brings together Texas Tech fans across the country to showcase their passion, spirit and joy in supporting the Red Raiders by bringing Texas Tech material and sharing images and videos on social media using #CollegeColorsDay.
“The connection that Red Raider fans have is so powerful because it’s about belonging to a passionate community bound by common traditions and spirit,” said Nicole Armentrout, CLC’s senior vice president of Marketing. “Coming an unprecedented year for fans due to the COVID-19 pandemic, this year highlights the Colors Day of the School this feeling when you can meet other Red Raider fans to cheer on your team. We can’t wait to see thousands of Red Raider fans posting pictures of themselves with their tech gear on College Colors Day to share their excitement for next season. “
In addition to showing their spirit, fans are invited to visit CollegeColorsDay.com to enter to have a chance to win team as well as a chance to win tickets and a trip to the national championship game in Indianapolis through the partnership of CLC with the College Football Playoff (CFP) and its charity, Extra Yard for Teachers. The website also contains graphics and resources for fans to celebrate University Color Day, including a “meme generator” to create fun, shareable memes focused on their hobby.
After an unprecedented fall of 2020, this year’s college football season is one of the most anticipated in recent memory. College Colors Day offers Texas Tech fans everywhere the chance to rekindle the connection and camaraderie they form with their red and black. Whether it’s the joy of attending a game in person for the first time since the pandemic or reuniting with friends to watch from home, all fans are encouraged to show what “That feeling when” means for them this College Colors Day.
CLC is the leading national collegiate trademark licensing company with the mission of elevating university brands through vision and innovation. The company has a unique position to provide consumer connections and brand visibility for institutions through data-driven and customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the market for sale and constantly evolving consumer. Based in Atlanta, Georgia, CLC builds on values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is part of LEARFIELD, the leading media services and technology company in intercollegiate athletics.