New Braunfels called it ‘remote city of Texas’ in a recent New York Times article

The New York Times has made an interesting discovery today: the “remote” city of New Braunfels.

In a feature-length feature film, titled “How a Remote City of Texas Became One of the Fastest Growing Cities in America,” the documentary examines why the suburb of San Antonio is among the fastest growing places in the United States Units. recent data from the Census Bureau, which was released last week and illustrated how the city’s demand has become. History does a good job of incorporating these startling figures, watching as New Braunfels grew by 56 percent between 2010-2020 and how changing demographics make the city more brown and liberal.

The city is changing, but not remote. In case the Times needs a reminder, New Braunfels is located outside of San Antonio, the seventh largest city in the country. It has been cut in half by I-35, one of Texas ’largest transportation corridors and a highway that stretches from Mexico to Canada. It is headquartered in technology companies and is located on a direct route between the University of Texas at San Antonio, Texas State University and the University of Texas at Austin. At some point, almost every Texan in the south and center has been on the tube or on vacation or seen a concert. It houses the largest Buc-ee, for God’s sake.

Small? For sure. Picturesque? Totally. Remote? Get out of here.

By 11 a.m., the Times had changed the headline from “remote” to “peripheral,” but the story remains an excellent example of how the East Coast and West Coast media treat Texas. In the midst of a particularly brutal news cycle, when the big papers and television networks are constantly highlighting the way the state is handling the COVID-19 crisis (and the pleasure of Abbott’s positive diagnosis) it’s hard not to get frustrated with another Texas trope.

Among the characters we know in the Times piece are “a kind of racist lady” and “secret liberal.” There’s also a “California guy who saw the potential years ago” and “Colorado’s mom was looking for an affordable home.”

The Times, however, is right when there is an important story here. New Braunfels is in the midst of a cultural crisis, which occurs during City Council meetings and with developers and even the construction of the proposed 100-mile trail between Austin and San Antonio. A 176-year-old city with a deep pride in its German roots struggles with a culinary cultural change that reflects its changing demographics. “It’s changed a lot,” one native told the Times. “We’re losing our small town atmosphere.”


As Gail Collins writes in her 2012 book, “As Texas Goes, so does the nation.” And what is happening right now in the Lone Star State is a microcosm for the nation at large: demographic change, urban growth, political chaos, and cultural criteria. It is by embracing Texas for what it is, flaws and all, that we can examine and distill applicable lessons far beyond its borders.

Recently, the Times has made a major investment in Texas, dramatically expanding the newspaper’s editorial presence in the state, so that they will eventually succeed. First they just have to look at a map.